Launceston
We call it Launnie.
There’s something that lies beneath the surface here that defines us as a city. You may not see it at first, but the moment you step foot here, you feel it. You sense it in the architecture, in the streets, out in nature, between the people — an undercurrent — born from generations of hard work, curiosity, community, resilience, and independence.
The meeting place of three waterways, our beautiful city has been a cultural hub and gastronomic centre for more than two thousand generations. The first to love this land were the Tasmanian Aboriginal people, who have one of the oldest continuing cultures in the world. Today, around 110,000 people call Launnie home.
Our city is human scale. A series of green and wild spaces linked by heritage streetscapes and thoughtful adaptions. A real blend of old-world and new, tradition and innovation.
We’ve honed our craft and aren’t scared to experiment either – there’s always something exciting bubbling away. Our natural and built heritage, food, wine (and spirit) have drawn together a diverse community of makers, artisans, storytellers and nature lovers from all over the world. Culture takes many forms, and we’ve made life’s simple pleasures an art.
We aren’t much into big-city swagger, but you’ll find plenty of charm. Our close-knit community always has time for people, time to connect. Here, the farm gate is the local store, nature is our playground, and the cellar never runs dry.
The table is set, the company is excellent, and all we're really missing now is you.
Tasting Trail
A food trail that assists you in discovering all the finest produce Tasmania’s beautiful, bountiful North West region has to offer. Whether you’re into sweet treats, fresh produce, fine wines or other delicious delights this Tasting Trail will guide you to award-winning produce, cellar doors, farm stalls and food.
Northern Tasmania
Northern Tasmania has so many attractions within easy reach of the Launceston and the Tamar Valley Vineyards – full of information for day trip itineraries and inspiration for further afield destinations; as well as what’s on in the City.
Tamar Valley Tasmania
If you know where to look and who to ask you’ll find all of those top ten, must do before you die, bucket list items in a compact, user friendly location. It’s called the Tamar Valley.
We’ve got a good theme here in the Tasmanian Tamar Valley; beaches, art, bushwalks AND food and wine? It’s a symbiosis that’s sublime, the mecca of Tasmania’s brand and you will not be disappointed. If you like your nosh in the clean, green and pristine category with a sprinkle of eco, organic and carbon-friendly then you’re in the right place.
Where else in the world can you visit in one day: A nudist beach, see the world’s largest jumping pillow, visit a gravelly beach, see a turbo chook, pat a pig, see Australia’s oldest (colonial) graffiti, play in a museum where 13 million ounces of gold have been produced and had to pump 6 million litres of water per day to get it, and drive along Australia’s longest navigable estuary… None other than the Tamar Valley!
